AF WKLY / Subscriber info

My newsletter has 55,000 subscribers. Roughly 80% of those readers are super engaged, always or frequently opening the newsletter.

Here's a bit more about my subscribers overall, according to a 2019 survey. (Note that these figures will be skewed by who chose to fill out the survey and might not reflect the actual makeup of my subscribers.)

They are mostly in the United States.

• USA - 81%

• Canada - 6%

• United Kingdom - 2%

• Australia - 1%

• Elsewhere in the world - 10%

They are mostly 25-44 years old.

• 18-24 years - 7.09%

• 25-34 years - 60.38%

• 35-44 years - 24.69%

• 45-54 years - 4.77%

• 55-64 years - 2.05%

• 65-75 years - 0.77%

They are mostly women.

• Woman 93.26%

• Man 4.67%

• Nonbinary / gender nonconforming 1.18%

They spend their disposable income on:

• Nice food / eating out (68%)

• Books (57%)

• Travel (56%)

• Clothes/shoes/accessories 45%)

• Beauty/skincare (31%)

• Wellness (22%)

• Classes/coaching (15%)

Most make between $30k and $99k/year.

• Under $15k - 6.96%

• $15k-$30k - 8.42%

• $30k-$50k - 17.70%

• $50k-$70k - 25.57%

• $70k - $100k - 20.16%

• $100k - $150k - 13.01%

• $150k - $250k - 5.69%

• More than $250k - 2.50%

Even if they don't click, they read the classified ads.

• Always read the ads: 35%

• Sometimes read the ads: 47%

• Skip the ads: 18%