I chatted with the #Girlboss crew about creativity and work.
"The invisible labor of PR becomes suddenly visible when women are promoting themselves, which is perhaps why women are so often apologetic about it. Self-promotion means directly asking for attention instead of gaining it through proxies like journalists. In the era of Facebook and Twitter and Instagram, even those of us who don’t make our living in PR must decide whether and how to brag about an awesome new job or get friends to sponsor us for a charity run. We’ve seen how pop culture portrays the women who write these emails and tweets for a living. We’ve gotten the message. We don’t want to be thought of as attention-whores, too."
I know journalists and PR people are supposed to be mortal enemies, but a) flacks are sometimes really helpful and b) they are almost always not-stupid. Also no one should be afraid of self-promotion.
"[N]egative contemporary criticism of a masterpiece can be helpful to later critics, acting as a kind of radar that picks up the ping of the work’s originality. The “mistakes” and “excesses” that early critics complain of are often precisely the innovations that have given the work its power."
Déjà vu journalism
When a magazine decides to re-promote a thing you wrote 9 months ago, and you get all sorts of tweets and email about it from people who are seeing it for the first time, but then remember you still have to write a column this week. :/