"Attitudes towards sex have shifted massively in the past decade or so, not just amongst young people.” And not just among men. But you wouldn’t know it by looking at the founders of every major dating start-up. From the Web-based heavy hitters like OkCupid, eHarmony, and Plenty of Fish on down to newer apps like Skout, How About We, and MeetMoi, they’re all developed by men. This might not seem like a big deal, until you consider one read on why Grindr has been so successful: the app has a “for us by us” appeal to gay men. But when it comes to heterosexual-dating technology, all-male co-founders represent the wants and needs of only half of their target audience. Sure, they can try to focus-group their way out of the problem, but if an app for “straight” people is to get anywhere close to Grindr’s level of success, women have to not just join out of curiosity. They have to actually use it."

A Dating App That’s Worth a Woman’s Time - NewYorker.com